Training course:  Kickstart your sales and profits

Training course: Kickstart your sales and profits

Introduction

Need to boost sales or profits in your business? Kick-Start Your Sales and Profits takes you rapidly through everything you need to know to sell more and make more profits. Starting from how to create a powerful sales strategy all the way to attracting customers and making profitable sales, Kick-Start is your one stop guide to business success.

When you want your business results to change rapidly for the better, this one learning programme gives you everything you need to achieve that.

Based on experience and feedback from hundreds of companies, Kick-Start is a combination of real world learning that leads to a pragmatic action plan for you to boost sales and profitability in your business.

This programme is aimed at people in influential positions in small and medium sized businesses. There are no pre-requisites, other than a strong drive to see a business perform better.

Content

Where is your business now?

A short, sharp but thorough look at your business today to identify the areas that can be developed to boost your sales and profits.

You need a strong foundation to establish what changes you need to make for your business to succeed, and the best foundation is to have a clear understanding of what is going on today.

What are you selling to who and how?

Be clear about exactly what it is you’re selling, who you’re selling it to and how and then establish how you can be different and better than your competitors in the minds of your customers.

This is going to sound crazy, but I’d suggest the vast amount of businesses just don’t have the clarity they need to ensure success.

Pricing

Getting to the right pricing for your products or services is critical. Too expensive? You frighten customers away. Too cheap? You’re leaving money on the table and damaging your profits.

This section is all about helping you get to the right pricing models and amounts to maximise your sales and profits.

Objectives

One of the biggest factors in the business success is to have a laser-like focus on what you’re doing. You achieve that by having simple, smart, short term objectives.

This section of the course explains why objectives work, and helps you set objectives that lead to your success.

Why will customers buy?

The objective of this step of the course is to have a deep understanding of why somebody will buy your product or service.

By the end of this step you will have a clear picture of the reasons your customers buy, the value they get by buying and how to explain your company’s business briefly and precisely so that you can attract more ideal customers to your business.

When you are interacting with customers, you’ll be able to relate your product or service to their situation in a way that helps them appreciate its value for them and in turn encourages them to buy.

How to attract customers?

This objective of this step of the course will teach you how you can attract potential customers to your business.

It will help you understand how potential customers try to find information to solve their problems, how you can use ‘customer magnets’ to attract potential customers to you, how combining customer magnets into campaigns makes each magnet more effective and how you structure your story to get potential customers wanting to know more.

By the end of this step you will have a clear picture of how you can encourage potential customers to seek you out as the start of the process of buying.

How to turn prospects into customers?

Having attracted customers to your business, the next step is to move them in a planned and measurable way towards being customers.

The objective of this step of the course is for you to learn how you can keep customers progressing through your Sales Process, how you can describe your sales funnel, how you can recognise real customers and how to keep track of all the potential customers who interact with your business.

How to conclude good sales?

The objective of this step of the course is for you to learn how you can conclude good sales that are profitable for your business.

We’ll look at the sales cycle and how it works, we’ll look at the importance of asking for a decision and we’ll look at some powerful negotiation strategies to help you maximise your profits.

Making a big impact in your business fast!

Your final step is to review everything you have done in the course to decide where you need to focus your attention and the actions you can carry out in the short term that will make the biggest difference in your business.

This step gives you a powerful approach to figure out where best to focus your resources to get the greatest results.

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