What’s the quickest way of selling more?
Very simple – be visible to the people or organisations who might buy from you – and say things they’ll find interesting. Here’s how…
Raise your profile face to face
There’s an expression – being in the flow. And being in the flow is all about doing these sorts of things all the time:
- Talk to people who are customers
- Talk to people who might be customers
- Talk to people who might be connected with people who might be customers
- Talk to people who mix with people who might be customers
Yep – talk to people. Lots of people. Not an ‘in your face buy now’ message, just a series of short stories about people you’ve helped and how.
And round it out with a very succinct ‘elevator pitch’ describing what you do.
Note stories first – everybody likes stories – elevator pitch second. An interesting story means they’ll pay much more attention to the elevator pitch. And leave them a business card to make it easy to get in touch.
Raise your profile online
The internet is a very noisy place these days – so you’d think it’s hard to get heard. It is – so you have to be interesting.
Forget sales messages – people tune them out just like they tune out the ads on the telly. You’re not trying to sell – you’re trying to be visible to people who might buy.
These are some of the things you should be doing to keep your profile up:
- Keep your LinkedIn Profile up to date
- Keep seeking out new LinkedIn contacts
- Post regular updates to LinkedIn (its amazing how many people NEVER do this)
- Comment on relevant other people’s blogs
- Tweet regularly
- Have your own blog
All good and fine, but what do you say? Remember, you’re not trying to sell, you’re trying to be visible to people who might buy.
The key is to be interesting, constructively provocative or in some markets funny and entertaining. Try thinking about:
- What do you think about market trends and how they’ll affect your potential customers?
- Have you got a different perspective on market news?
- What day-to-day experiences might potential customers find interesting?
- What knowledge do you have potential customers might find helpful?
- How could you repackage market or solution information in a more helpful or relevant way?
- Who could you ‘interview’ to add a second perspective to your own?
So there’s a few ideas for you. Don’t wait for the email to ping or the phone to ring. Get out there. Be interesting. Don’t be afraid to be different. But most of all, be consistently visible.
Getting in front of C-level executives is a challenge for every sales executive. If that’s a challenge for you, try my workbook ‘Get in Front of C-level Executives’.
Here’s what to do next
If you’re interested in how this could help you, or feel I may be able to help you with some of the challenges you’re facing, please get in touch for an informal discussion.
There’s no commitment, we’ll just discuss your situation to see if working together might be a good fit. Contact me now.